BT welcomes back new Head of Platform Strategy and Development

Today BT announced the return of Russell Brinckley, who is joining the business as the Head of Platform Strategy and Development.

Mr Brinckley returns to BT after close to two years at FNZ Australia where, as Head of Solution Consulting, he led a team of wealth technologists, defining and delivering platform capabilities for some of the industry’s newest market entrants.

In his new role, Mr Brinckley is responsible for leading and delivering product development in alignment with the platform’s market strategy, as BT continues its focus on supporting advisers to run efficient practices, no matter their business model.

Prior to FNZ, he had a 20-year career at BT, culminating with him leading a multi-year platform simplification program. Russell was instrumental in the development of the BT Panorama platform and the foundation delivery of its managed account offering. Over the following decade, he played a key role in delivering new platform features onto BT Panorama, focused on supporting advisers to service their clients and grow their businesses – including the launch of BT Open, which set the industry standard for fee transparency.

Mr Brinckley said: “I’m excited to be back at BT. With the recent announcement by Westpac to continue to invest in BT, I look forward to leading the development of key initiatives for BT Panorama, designed to enable quality financial advice to thrive.”

Kathy Vincent, BT’s Chief Strategy and Product Officer, said: “We are delighted to welcome Russell back into the fold. With his deep knowledge of advice delivery and product development, he is a highly regarded expert in the platforms industry. Russell’s broad industry experience will help to fortify BT's position as a market leader and financial advisers' platform provider of choice.”

BT has $140.3bn in funds under administration, with 16.8% market share.1

Mr Brinckley works alongside the Strategy and Product leadership team, reporting to Kathy Vincent, and commenced on 9 August 2023.

1 According to Plan For Life Platform Wrap Report, March 2023; platforms market excluding corporate superannuation

More Information 

Lisa Parrett
Media Relations, BT
M: 0432 933 796