BT launches new brand campaign as it builds the ‘new BT’

BT, one of Australia’s leading wealth management businesses, has launched its first brand campaign in over two years. The refresh showcases its technical and investing knowhow to boost brand consideration among its target audience segments.

Launching across print, online and social media – as well as through a partnership with the Nine network – the Insightful Experts campaign promotes BT’s heritage, expertise, and prominent figures from the business alongside the firm’s unmistakable bold and blue brand.

The campaign also signals new beginnings for the long-standing wealth management business through the launch of BT Investigate – a new documentary series hosted by Besa Deda, Chief Economist, and Corrin Collocott, Chief Investment Officer – which explores trends and considerations facing financial advisers and investors in 2022 and beyond.

“Doing things differently is very much at the heart of this new era for BT and this campaign really speaks to that,” said Matt Rady, Chief Executive Officer, BT Financial Group. “We have a long and proud history supporting advisers and it’s time to increase our voice in the market, engage new audiences and move confidently into the future.

“This campaign mirrors BT’s broader strategy which sees us taking the best parts of our legacy forward, having the confidence to challenge and back ourselves, and continue to put the financial future of Australians first,” said Rady.

Launching later this month, the first episode of the new BT Investigate documentary provides an overview of market movements as at February 2022. Later episodes will observe emerging investment trends, including cryptocurrency and the rise of sustainable investing, particularly as it relates to environmental, social and governance (ESG) factors.

The series will join BT’s existing and extensive line up of podcasts and accredited webinars that support the professional development of advisers.

“This is an exciting time at BT – the success of our investing platform BT Panorama continues with over 6,000 advisers using the platform to manage more than 230,000 Australian’s super and investment portfolios, and this growth is set to continue.

“We’re cementing our position as a market leader, and this new campaign announces that we’re open for business, and ready - with the expertise required - to support the advisers and clients that choose BT,” added Rady.

This information was prepared by BT, a part of Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian Credit Licence 233714 (Westpac) and is current as at 15 December 2021.

This information was prepared by BT, part of Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian Credit Licence 233714 (Westpac) and is current as at 22 February 2022.

This information does not take into account your personal objectives, financial situation or needs and so you should consider its appropriateness, having regard to these factors before acting on it.

BT Portfolio Services Ltd ABN 73 095 055 208 AFSL 233715 (BTPS) operates BT Panorama Investments and is the administrator and custodian of Panorama Super, BT Funds Management Limited ABN 63 002 916 458 AFSL 233724 (BTFM) is the Trustee of Retirement Wrap and issuer of Panorama Super. Westpac is the issuer of the BT Cash Management Account, and Westpac Financial Services Ltd ABN 20 000 241 127 AFSL 233716 (WFSL) is the responsible entity and issuer of BT Managed Portfolios (together, the Panorama products). An Investor Guide and Target Market Determination (TMD) is available for BT Panorama Investments, and a Product Disclosure Statement and TMD is available for Panorama Super, BT Cash Management Account and BT Managed Portfolios. The disclosure documents can be obtained from BTPS by visiting or calling 1300 881 716. The TMDs are available at A person should obtain and consider the disclosure documents and TMDs before deciding whether to acquire, continue to hold or dispose of interests in the Panorama products.

BTPS, BTFM and WFSL are subsidiaries of Westpac. Westpac and its related entities do not stand behind or otherwise guarantee the capital value or investment performance of any investments in, or acquired through, the Panorama products.

Past performance is not a reliable indicator of future performance.

More Information 

Lisa Parrett
Media Relations, BT
M: 0432 933 796