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Charlotte Dunstone is our Brand and Advertising Lead. So, how would the person who knows it best, describe the BT brand? Thoughtfully, she responds with: established, innovative, bold and expert.
From managing BT’s advertising campaigns, developing the BT brand, and leading the events team who create educational experiences for advisers, Charlotte has a broad and very important role. A recent highlight was hosting the Prime Minister at a BT adviser lunch.
“The best part of my job,” she says, “is creatively bringing ideas to life to make an impact on our clients.”
I really enjoy bringing the BT brand story of expertise and service out to the adviser market through advertising, sponsorships and exciting events to create engagement.
“As an organisation, we really do care about the customer… we are focused on doing the right thing for them.”
"You never have to go far at BT to find somebody that’s 100 per cent like-minded, with the adviser at the front of every decision.”
“We’re tested, we’re tried… our history is pretty unique.”
“At the end of the day, I think we’re a relationship business and listening and delivering for our clients is key.”
“Our goal is to make it as easy as possible for our customers to manage their investments and advisers to manage their business.”
“BT wants employees to be good at their jobs and to provide great service to our advisers and their clients.”
*BT Panorama was named 'Best Mobile Platform' and 'Best Client Portal' in the 2022, 2021, 2020, 2019 and 2018 Investment Trends Platform Competitive Analysis and Benchmarking Report.
Awards are opinions only and are not recommendations and are only one factor to be taken into account when deciding to acquire, dispose or hold interests in BT Panorama. Awards are current at the time of publication but are subject to change.