The nature of marketing has changed, particularly in recent years with the rise of social media and influencers, so how can you navigate and effectively market your business for the world of today?
Your marketing plan should tie into your business plan. Focus around your goals and objectives and move through the appropriate strategies to achieve those objectives. Your goals should be simple and realistic business measures, such as grow client base by 10% in 12 months.
Beyond a catch phrase, what is your value to your target audience? How do you help them meet their needs? This will help you frame your marketing activities and capture the right clients. For example, your value proposition might be helping clients plan for and manage their finances.
Your business goals and target clients will frame what types of marketing activities are going to offer the best use of your budget. While more conventional types of marketing like advertising and printed material can be useful to consider, some other options are below.
These are just a starting point, and what works best for you will depend on your business, your clients and your goals. Marketing is an investment into your business and, like most things, tends to be more successful when built as part of your overall strategy, rather than as an afterthought.
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