BT Super for Life wins SuperRatings' best new product

Launched only two weeks ago, BT Financial Group’s next generation super offering, BT Super for Life, has won the 2007/08 SuperRatings’ Fund of the Year Award for Best New Product.

Melanie Evans, Head of BT Super for Life, said SuperRatings has recognised the revolutionary elements of BT Super for Life.

“This industry recognition acknowledges BT has gone beyond existing product definitions to deliver investors a simple, accessible, low cost superannuation alternative to traditional retail and industry funds,” Ms Evans said.

“We set out to provide a low cost super offering that was easy to use, increased the visibility of super and made it simpler for investors to take control of their super savings from their first job and into retirement.

“BT Super for Life represents the next generation in super and SuperRatings’ Best New Product Award is a great reflection on the product and the team that has worked over the past two years to bring BT Super for Life to Australians.”

SuperRatings assessed finalists in the Best New Product category with regard to innovation, market impact and value for members.

SuperRatings’ Chief Operating Officer, Jason Clarke said BT Super for Life was a worthy winner of the SuperRatings Best New Product Award leading a field of quality new products.

“It's a just reward for the innovation and features brought to the industry by BT,” Mr Clarke said.

“BT Super for Life is very competitively priced and in addition to the insurance and investment arrangements, provides a number of quality and unique features to members.

“Offering good value for money to members, BT Super for Life also provides time-saving administrative initiatives which are well regarded,” he said.

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Allison Davis
BT Media Relations
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